MICRA > wie zijn we

Our vision and mission

MICRA is an independent research and consultancy agency in the areas of marketing and business excellence. We advise, support and coach organisations by means of custom-made surveys. Our idea of principal/agency relationship is a close collaboration, in which the expertise and inspiration of both parties leads to an optimum and measurable result. That it actually works in practice is borne out by the enduring relationships that MICRA boasts with its customers..

A clear view of your organisation

MICRA sets its sights to your target groups and establishes which elements are decisive for a successful policy. On the basis of this we give advice that enables you:

to respond to your customers' needs more adequately
to know what interests there are among your staff and what motivates them
to get to know the strengths and weaknesses of your internal organisation
and to know what opportunities and threats there are in the environment in which your organisation operates

... ... the final goal for you being: 'to be better''